Wooing the Post-Covid Customer: The New Consumption Normal
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While it remains a question if the end of the COVID-19 pandemic is in sight, it has significantly changed our lives and business as we know it, forging a “New Normal” for the future. As customers rethink and adjust their buying decisions and consumption patterns, enormous business opportunities lie in wait underneath these shifts in consumer behaviour. Businesses will have to understand the underlying consumer psychology and thereby re-position and re-strategise their branding and marketing tactics accordingly to survive and maintain business growth in the “New Normal”.
Join us in this webinar as we invite distinguished speakers from NTU’s Nanyang Business School to share their expertise and insights on the “New Consumption Normal” and how businesses should prepare themselves to capture the market with the gradual re-opening of the economy.
• COVID-19 and its implications for brands and customers
• Understand the shift in consumer behaviour and buying process
• Gain insight into consumer behaviour through neuroscience and neuromarketing perspective
• Shifts in consumer behaviour after COVID-19: Observations from China
Professor Gemma Calvert
Dr. Mansur Khamitov
Dr. Xun (Irene) Huang