Understanding the Chinese Market
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China is emerging to be one of the most exciting yet competitive markets for global brands. With the penetration of new technology, the introduction of redefined business models, and the emergence of more sophisticated consumers, China is gaining importance beyond the volume: it is shaping up to be the ground zero for next generation of global trends. What does the real China market look like? How do we understand the emerging needs? What do they have in common with the developed market and what makes them unique? And how should global brands approach this opportunity? In his sample class, Dr. Ying ZHANG, Professor of Marketing and Behavioral Science at Peking University's Guanghua School of Management, will share his thoughts and insights on these questions.
教授简介 Professor Intro
张影 教授
北京大学光华管理学院
副院长、市场及行为科学教授
Professor
Ying ZHANG
Associate
Dean and Professor of Marketing and Behavioral Science
Guanghua
School of Management
Peking
University
张影教授现任北京大学光华管理学院副院长、市场及行为科学教授，于美国芝加哥大学Booth商学院获得博士学位。他的研究兴趣包括企业数字竞争战略，品牌数字化增长和消费者体验等。张影教授大量研究成果发表于管理学，营销学和心理学学术期刊中。
Professor Ying ZHANG is the Associate Dean
and the Professor of Marketing and Behavioral Science at Guanghua School of
Management, Peking University. He received his PhD from the Booth School of
Business at University of Chicago. His research interests include market
strategy, branding, and customer relationship management. His extensive
publications in both marketing and psychology have made great contributions and
provided solid evidence to the development of the field.
For enquries, please contact Ms Annie Qi at 6505 3898 or annie@scciob.edu.sg.