Storytelling for a New Generation

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From our caveman days until now, stories are a vital tool that teaches us about the world around, passing down our lessons and values from one generation to the next. The core of good stories remains the same: a desire to share good values, pass down tradition, to teach and educate a younger generation. However, you need to have a digital presence to capture their attention. 

Digital media has transformed the way audiences interact with their content. Promoting a brand or product through TV, newspaper, magazines and radio then were the best way for a brand to reach out to its customers. But now, what worked then aren’t as effective in reaching out to a new digital-native generation.

In this webinar, meet the people of Viddsee as they share the best ways to reach out to your customers during this golden age of advertising.

Webinar Outline:

• The Importance of Stories
• Finding the Best Way to Reach Out to Younger Audience
• The Process of Creating a Brand Film
• Marketing Our Stories to the Right Channels
• Case Studies: What Brand Stories Can Do in the Digital Age
• Open Q&A session

Speakers:

Derek Tan, Co-founder, Viddsee

Kenny Tan, Head, Viddsee Studios

Moderated by: Jasmine Goh, Partnerships Director, Viddsee

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The Zoom access link will be emailed to participants 2-3 days prior to the webinar. For queries, please email emelyn at emelyn@sccci.org.sg.