Customer Communications in the Digital Age Webinar Series - Managing Media Content Creation
Member Price: Free
As online and social purchasing underpins modern consumer behaviour, understanding and optimising digital experiences form a crucial part of mapping the customer journey. B2C brands need to grasp the moments of customer-brand interactions to effectively establish their position and build loyalty.
SCCCI join hands with Temasek Polytechnic in this series of 3 webinars to share tips and strategies on how brands can reach out to, connect, and engage with their customers on a 2-way street to build relationships.
What can grab customers eyeballs? Where do they turn to for information? Which content works for each channel?
Get an overview on what constitutes effective content creation on digital media as we bring you through the management of digital content and the use of appropriate digital tools to produce content for different media platforms.
Participants will gain insights to:
• Propose effective digital communication strategies for a business environment,
• Manage content for various digital platforms of paid, owned and earned media,
• Produce digital content that reaches out to target audiences effectively.